UK-based alternative folk singer/songwriter Novo Amor, aka Ali Lacey, announces new single “Welcome To The Jungle.” The track is Novo Amor’s personal take on Guns’ n’ Roses iconic anthem. The song is in conjunction with the new AXE® BLACK campaign. Novo Amor’s version is presented in an advertisement in which he worked alongside Academy Films to put it all together. Novo Amor calls the original version a pop-culture phenomenon and is excited to put his own unique stamp on the powerful track.
Novo Amor is a multi-instrumentalist, songwriter and producer who originates from the mountains of Wales. Amor also works as a sound designer where he often experiments with techniques, leading to compositions that consist of unconventional recording and instrumentation. Additionally, Amor records, produces and mixes his own music. Amor’s music is influenced by the likes of Tallest Man on Earth, Bon Iver, Daughter and Asgeir.