I caught myself visiting Boston for the first time after receiving a mysterious-looking invitation sporting the roman numerals II. All it said was that I was about to experience something of epic proportions in Boston, Massachusetts. Little did I know that I was going to be part of a huge launch of a brand new product and era for Converse.
Landing in Boston with ease and being picked up at the airport, I got the chance to look out the window and visually take in the surroundings. At first glimpse, all I see was old brick and mortar type buildings surrounded by beautifully clashing contemporary structures and buildings, giving off the vibe of a brand new life being injected upon a very old city.
First stop on this trip was the newly opened flagship global offices of Converse. Set in its new world headquarters on Boston’s Lovejoy Wharf, the building, which took about 4 years to put together, had opened its door earlier this year in May, revitalizing Boston with its world-class facilities and a touch of everything they are about: community, creativity, music, and collaborations.
The building holds up to 22 works of art commissioned by Converse in collaboration with well-known artists to decorate the 10-story building, which at the end of every year gets auctioned off to finance local arts-oriented projects and non-profits. It was in 1908 that the Converse Rubber Corporation opened for business, and it was in 1908 that this building they have acquired was built. It made sense for them to take over this beautifully iconic waterfront, that is also a big part of Boston’s iconic Freedom Trail. The first thing I noticed, which stuck with me, was the beautiful chandelier of sneakers in the entrance of the building: 198 sneakers custom-built into this amazing piece of art where the soles were replaced by transparent rubber to brightly light the room at night.
Knowing how much Converse has been involved in communities such as sports, music, and the arts, it was inevitable that this trip would involve each and every aspect of what they’re all about. Having visited the Rubber Tracks studio, as well as the flagship store, we got the chance to lay our eyes on custom pairs of Converse as well as experience their brand new “Workshop” area, where you can build your own pair of Chucks by picking and choosing materials and patterns yourself.
It wasn’t till the next day that we were taken all the way to a World War I era warehouse to experience the epic launch of the brand new pair of Chuck Taylor All Star II.
Walking in, everything was very dark, except for a brightly lit hallway that led us to a room where we sat and watched some videos and listened to speeches about what was about to be revealed to us. The iconic Chuck Taylor was about to become much more than what we already know it is. The team at Converse took the time and effort that it would take to transform the chuck taylor from a basketball shoe, to the creative spirits that it is today- more than a sneaker. An idea at launch point to let individuals be creative while wearing the sneaker.
The tongue and collar are lined with micro-suede and padded for for 360 degree internal comfort around the ankle and instep, high quality touch and texture from Tencel material, and of course, a Nike Lunarion in-sole for superior full-foot cushioning and arch support. Comes in 4 colorways and is now available at your local shops as well as online through a limited amount of availabilities. Take a look at our IXclusive lookbook we shot with this pair of sneakers.
We got to experience looking at these sneakers ourselves and even wearing a pair each while pushing photos on social medias, drinking from the open bar and eating great seafood from local food trucks. It wasn’t till late in the afternoon, after walking around in our new sneakers, that we were taken to eat, mingle and settle down before the big party that was to come. Little did we know, Converse had put together a Rubber Tracks Live show featuring locals Bad Rabbits, and headliners Future Islands. As we walked 2 corners away from the restaurant we were at, we got our wristbands for the show and headed up to the VIP section where drinks were being poured all night long, and all the invites guests were enjoying a real live show of epic proportions to end the trip on a high note.
That was it. We got the chance to experience every single aspect that Converse is: Lifestyle, Music, Culture and all of it being as trendy as can be. The brand new Chuck Taylor All Star II will always remind me of what it really is: a celebration of culture, a brand new era for Converse, and this epic trip that will remain with me forever.
Here’s a couple of shots of the colour ways available in store now:
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