After years of receiving tons of requests, Montreal-based Frank + Oak are launching a women's collection. The powerful brand made the announcement on social media, and people are jumping up and down with excitement.
“We’ve developed a reputation as the brand for creative and entrepreneurial millennials. Until now, we’ve only actively served a portion of that market,” said Ethan Song, CEO and co-founder of Frank + Oak.
The first thing a lot of women asked themselves was if Frank + Oak were going to aim this at men's girlfriends, and the answer is NO. They will instead give a very similar approach as their current-popular platform, but aimed for women instead. The collection will consist of outerwear, accessories, sweaters, blouses, skirts, dresses, and pants amongst other items that are aimed and targeted towards an entrepreneurial, professional demographic.
This comes at the perfect time, as Frank + Oak relaunched their online platform to include chat bots and a 24-hour stylist, in an effort to appeal to a tech-savvy customer base. It was just a matter of time to enter the market for womenswear and offer a service that is top-notch, quick, and very reliable.
You can now sign up to their mailing list and get access to pre-sale information and potentially discounts along the way.
What are you waiting for? Sign-Up here.